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logo design tucson arizona az

By Mike Frans

On 29, Nov 2016 | In | By Mike Frans

Flowing Wells Unified School District

The client brief for development of a new logo identity mandated that we work with the initials “FW” and keep to the colors of blue and yellow, elements that were present in their past logo. The district’s fundamental objective is to foster achievement and graduate students. The logo’s icon visually works on a couple of levels, both as a mortarboard and an ascending directional.